Kumar, Martha Joynt, <br/><br/>
Managing the president's message :  the White House communications operation / 
Martha Joynt Kumar. 
 - 1 online resource (380 pages) :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Creating an effective communications operation -- The communications operation of President Bill Clinton -- The communications operations of President George W. Bush -- White House communications advisers -- The press secretary to the President -- The gaggle and the daily briefing -- Presidential press conferences -- Managing the message. 
<br/><br/><label>ISBN: </label>9780801899522 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Government and the press--United States.<br/>Press and politics--United States.<br/>Presidents--Press coverage--United States.<br/>Communication--Political aspects--United States.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>PN4738  / .K86 2007 
<br/><br/><label>Dewey Class. No.: </label>352.3/840973