TY - BOOK AU - Kumar,Martha Joynt TI - Managing the president's message: the White House communications operation AV - PN4738 .K86 2007 U1 - 352.3/840973 22 PY - 2007/// CY - Baltimore PB - Johns Hopkins University Press KW - Government and the press KW - United States KW - Press and politics KW - Presidents KW - Press coverage KW - Communication KW - Political aspects KW - Electronic books N1 - Includes bibliographical references and index; Creating an effective communications operation -- The communications operation of President Bill Clinton -- The communications operations of President George W. Bush -- White House communications advisers -- The press secretary to the President -- The gaggle and the daily briefing -- Presidential press conferences -- Managing the message UR - https://ebookcentral.proquest.com/lib/nird-ebooks/detail.action?docID=4398351 ER -