L�opez, Santiago, <br/><br/>
Value-based marketing strategy :  pricing and costs for relationship marketing / 
Santiago Lopez. 
 - 1 online resource (310 pages) :  illustrations 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781622730537 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.55  / .L67 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8