TY  - BOOK
AU  - Isdell,Edward Neville
AU  - Beasley,David
TI  - Inside Coca-Cola: a CEO's life story of building the world's most popular brand 
SN  - 9780312617950 (hardcover : alk. paper)
U1  - 338.7 
PY  - 2011///
CY  - New York
PB  - St. Martin's Press
KW  - Chief executive officers
KW  - Biography
KW  - Soft drink industry
N1  - From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism
ER  -