Bijapurkar, Rama. <br/><br/>
We are like that only :  understanding the logic of consumer India / 
Rama Bijapurkar. 
 - New Delhi :  Penguin Books,  2007. 
 - xiv, 281 p. ;  22 cm. 
<br/><br/><label>ISBN: </label>9780670999446 067099944X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--India.<br/>Consumption (Economics)--India.
<br/><br/><label>Dewey Class. No.: </label>339.4(54)  / BIJ P07W