The upside of irrationality :  the unexpected benefits of defying logic at work and at home / 
by International Bestselling Author Dan Ariely. 
 - London :  Harper Collins Publishers ;  2010. 
 - 334 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780007412655 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Agricultural technology<br/>Airlines--customer service<br/>American cancer society<br/>Social pressure<br/>Decision making
<br/><br/><label>Dewey Class. No.: </label>658.4  / ARI P10U