Kawasaki, Guy, <br/><br/>
Enchantment :  the art of changing hearts, minds, and actions / 
Guy Kawasaki. 
 - New York :  Portfolio/Penguin,  2011. 
 - xxiii, 211 p. :  ill. ;  22 cm. 
<br/><br/>Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion. 
<br/><br/><label>ISBN: </label>9780241953648 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology) in organizations.<br/>Persuasion (Psychology)<br/>Influence (Psychology)<br/>Marketing--Psychological aspects.<br/>Management--Psychological aspects.
<br/><br/><label>Dewey Class. No.: </label>301.158  / KAW P11E