TY  - BOOK
AU  - Kawasaki,Guy
TI  - Enchantment: the art of changing hearts, minds, and actions 
SN  - 9780241953648
U1  - 301.158 
PY  - 2011///
CY  - New York
PB  - Portfolio/Penguin
KW  - Persuasion (Psychology) in organizations
KW  - Persuasion (Psychology)
KW  - Influence (Psychology)
KW  - Marketing
KW  - Psychological aspects
KW  - Management
N1  - Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion
ER  -