Public communication campaigns / 
Ronald E. Rice, Charles K. Atkin, editors. 
 - 3rd ed. 
 - Thousand Oaks, Calif. :  Sage Publications,  c2001. 
 - xi, 428 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0761922059 (cloth) 0761922067 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Publicity.<br/>Public relations.<br/>Advocacy advertising.
<br/><br/><label>Dewey Class. No.: </label>659  / RIC P01P