TY  - BOOK
AU  - Kotler,Philip
AU  - Roberto,Ned
AU  - Lee,Nancy
TI  - Social marketing: improving the quality of life 
SN  - 0761924345 (pbk. : alk. paper)
U1  - 658.8 
PY  - 2002///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Social marketing
KW  - Behavior modification
ER  -