Saxena, Rajan. <br/><br/>
Marketing management / 
by Rajan Saxena 
 - 4th edition ; 
 - New Delhi :  2009. 
 - xxix, 883 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780070144910 0070144915 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Retail management<br/>Marketing strategies
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX P09M