Mohr, Jakki J. <br/><br/>
Marketing of high-technology products and innovations / 
Jakki Mohr. 
 - Upper Saddle River, N.J. :  Prentice Hall,  c2001. 
 - xvii, 414 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0130136069 
<br/><br/><label>Subjects--Topical Terms: </label><br/>High technology industries--Marketing.<br/>Marketing  High-technology 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MOH P01M