TY  - BOOK
AU  - Mohr,Jakki J.
TI  - Marketing of high-technology products and innovations
SN  - 0130136069
U1  - 658.8 
PY  - 2001///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - High technology industries
KW  - Marketing
KW  - High-technology
ER  -