TY  - BOOK
AU  - Meeske, Milan D.
TI  - Copywriting for the electronic media: a practical guide 
SN  - 9780495803706
U1  - 301.16 
PY  - 2009///
CY  - United States
PB  - Wadsworth Cengage Learning
KW  - Electronic News
KW  - Broadcast Copywriting
ER  -