TY  - BOOK
AU  - Bobrow, Edwin E.
AU  - Bobrow, Mark David
TI  - Marketing handbook
SN  - 0-87094-524-6
U1  - R 658.8  
PY  - 1985///
CY  - Illinois
PB  - Dow Jones-Irwin Homewood
N1  - Vol. II.  Marketing Management
ER  -