Advertising types, trends and controversies / [electronic resource] : Evelyn P. Mann, editor. - New York : Nova Science Publishers, c2012. - xi, 144 p. : ill. (some col.). - Advertising : media, marketing and consumer demands .

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.






Advertising.
Advertising--New products.
Consumer behavior.


Electronic books.

HF5823 / .A453 2012

659.1