Bettinghaus, Erwin Paul, <br/><br/>
Persuasive communication 
[by] Erwin P. Bettinghaus. 
 - New York,  Holt, Rinehart and Winston  [1968] 
 - x, 308 p.  illus.  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)
<br/><br/><label>Dewey Class. No.: </label>301.152  / BET N68P