Gamble, Michael, <br/><br/>
Introducing mass communication / 
Michael W. Gamble, Teri Kwal Gamble. 
 - New York :  McGraw-Hill,  c1986. 
 - xv, 448 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0070227705 (pbk.) : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>301.16  / GAM N86I