TY  - BOOK
AU  - Gamble,Michael
AU  - Gamble,Teri Kwal
TI  - Introducing mass communication
SN  - 0070227705 (pbk.) :
U1  - 301.16 
PY  - 1986///
CY  - New York
PB  - McGraw-Hill
KW  - Mass media
ER  -