Berger, Arthur Asa, <br/><br/>
Essentials of mass communication theory / 
Arthur Asa Berger. 
 - Thousand Oaks :  Sage Publications,  c1995. 
 - x, 208 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>080397356X 0803973578 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Philosophy.<br/>Mass media--United States.
<br/><br/><label>Dewey Class. No.: </label>301.16(73)  / BER N95E