Bittner, John R., <br/><br/>
Mass communication, an introduction / 
John R. Bittner. 
 - 4th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1986. 
 - xxvii, 468 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0135592461 (pbk.) : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>301.16  / BIT N86M