Public Relations : A MANAGERIAL PERSPECTIVE / [edited by] Danny Moss, Barbara DeSanto. - New Delhi : Sage, 2011 - xvii, 494 pages ; 24 cm ISBN: 9780761948568 0761948562 9780761948575 (pbk.) 0761948570 (pbk.) Subjects--Topical Terms: Public relations.Management. Dewey Class. No.: 659.2 / MOS P11P