TY  - BOOK
AU  - Kumar,Dinesh
AU  - Gupta,Punam
TI  - Rural marketing: challenges and opportunities 
SN  - 9789386062765 (print : alk. paper)
U1  - 338.14 
PY  - 2017///
CY  - New Delhi
PB  - Sage
KW  - Marketing
KW  - India
KW  - Target marketing
KW  - Poor
KW  - Business planning
N1  - Includes index; Preface -- Acknowledgements -- About the authors -- The rural market -- Introduction to rural marketing -- The rural market -- The rural consumer -- Strategies for rural marketing -- Rural marketing strategy -- Marketing approach and rural research -- Distribution channels for rural areas -- Pricing and marketing communication in rural markets -- Marketing for rural areas -- Agribusiness -- Marketing of agricultural produce -- ICT in rural marketing -- Management of sales force in rural marketing -- Future of rural marketing -- Index
ER  -