TY  - BOOK
AU  - Menon, P. K.
TI  - Effective media and mass communication
SN  - 8179100057
U1  - 301.161 
PY  - 2005///
CY  - Jaipur
PB  - Aavishkar Publishers, Distributors, 
KW  - Communication
KW  - Print Media
KW  - Media Behaviour
ER  -