Adler, Emily Stier,

An invitation to social research : how it's done / Emily Stier Adler, Rhode Island College, Roger Clark, Rhode Island College. - Fifth edition. - xxi, 502 pages : color illustrations ; 24 cm

The uses of social research -- Theory and research -- Ethics and social research -- Planning a research project -- Sampling -- Measurement -- Cross-sectional, longitudinal, and case study designs -- Experimental research -- Questionnaires and structured interviews -- Qualitative interviewing -- Observational techniques -- Using available data -- Content analysis -- Applied social research -- Quantitative and qualitative data analysis.

9789353500467(pbk.) 1285746422 (pbk.)


Sociology--Research--Methodology.
Social sciences--Research--Methodology.
Social sciences--Research--Methodology.
Sociology--Research--Methodology.

301.072 / ADL P11A