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World Wide Data : The Future of Digital Marketing, E-Commerce, and Big Data.

By: Material type: TextTextPublisher: New York : Business Expert Press, 2017Copyright date: �2017Description: 1 online resource (88 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781947843042
Genre/Form: Additional physical formats: Print version:: World Wide Data : The Future of Digital Marketing, E-Commerce, and Big DataOnline resources:
Contents:
Cover -- Contents -- Preface -- Chapter 1: Introduction: A Complex World -- Chapter 2: The Digital Marketing Ecosystem -- Chapter 3: The Role of Data -- Chapter 4: Creating a Data Strategy -- Chapter 5: Some Thoughts on Privacy -- Conclusion -- Glossary -- About the Author -- Index -- Adpage -- Backcover.
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Cover -- Contents -- Preface -- Chapter 1: Introduction: A Complex World -- Chapter 2: The Digital Marketing Ecosystem -- Chapter 3: The Role of Data -- Chapter 4: Creating a Data Strategy -- Chapter 5: Some Thoughts on Privacy -- Conclusion -- Glossary -- About the Author -- Index -- Adpage -- Backcover.

Description based on publisher supplied metadata and other sources.

Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

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