World Wide Data : The Future of Digital Marketing, E-Commerce, and Big Data.
Material type:
- text
- computer
- online resource
- 9781947843042
Cover -- Contents -- Preface -- Chapter 1: Introduction: A Complex World -- Chapter 2: The Digital Marketing Ecosystem -- Chapter 3: The Role of Data -- Chapter 4: Creating a Data Strategy -- Chapter 5: Some Thoughts on Privacy -- Conclusion -- Glossary -- About the Author -- Index -- Adpage -- Backcover.
Description based on publisher supplied metadata and other sources.
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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