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Branding and advertising [electronic resource] / edited by Flemming Hansen & Lars Bech Christensen.

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Material type: Text

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TextPublication details: [Copenhagen] : Copenhagen Business School Press ; Herndon, VA : Distribution, North America, Copenhagen Business School Press Books International, 2003.Edition: 1st edDescription: 473 p. : illSubject(s):

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Electronic books.

LOC classification:

HF5821 .B73 2003

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Includes bibliographical references (p. 410-469).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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