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Tuning into mom [electronic resource] : understanding America's most powerful consumer / Michal Clements and Teri Lucie Thompson.

By:

Clements, Michal, 1963-

Contributor(s):

Material type: Text

Text

TextPublication details: West Lafayette, Ind. : Purdue University Press, c2011.Description: xiv, 185 pSubject(s):

Genre/Form:

Electronic books.

DDC classification:

306.874/3 23

LOC classification:

HQ759 .C54 2011

Online resources:

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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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