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Measuring marketing : the 110+ essential metrics every marketer needs / John A. Davis.

By: Material type: TextTextPublisher: Berlin, [Germany] ; Boston, [Massachusetts] : De G Press, 2018Copyright date: �2018Edition: Third editionDescription: 1 online resource (392 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781501507304 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Measuring marketing : the 110+ essential metrics every marketer needs.DDC classification:
  • 658.4038 23
LOC classification:
  • HF5415 .D385 2018
Online resources:
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Description based on online resource; title from PDF title page (EBC, viewed February 6, 2018).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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