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Social marketing : from tunes to symphonies / Gerard Hastings and Christine Domegan.

By: Contributor(s): Material type: TextTextEdition: Second editionDescription: xxiv, 526 pages : illustrations some color ; 26 cmISBN:
  • 9780415683722 (hardback)
  • 9780415683739 (pbk.)
Subject(s): DDC classification:
  • 658.8 HAS P13S
Contents:
If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen - the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Books Books NIRDPR LIBRARY 4 Rack - A, Ground Floor NIRDPR LIBRARY 658.8 HAS P13S (Browse shelf(Opens below)) Available 109309

If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen - the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing.

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