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National image & competitive advantage [electronic resource] : the theory and practice of place branding / Eugene D. Jaffe & Israel D. Nebenzahl.

By: Contributor(s): Material type: TextTextPublication details: Herndon, VA : Copenhagen Business School Press, 2006.Edition: 2nd ed. = 1. edDescription: 237 p. : illOther title:
  • National image and competitive advantage
Subject(s): Genre/Form: LOC classification:
  • HF1008 .J34 2006
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Includes bibliographical references (p. [207]-234) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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