Beyond buzz [electronic resource] : the next generation of word-of-mouth marketing / Lois Kelly.

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TextPublication details: New York : AMACOM, c2007.Description: x, 228 p. : illSubject(s):

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Includes bibliographical references (p. 213-220) and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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