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Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez.

By: Material type: TextTextPublisher: Wilmington, Delaware : Vernon Press, [2014]Copyright date: �2014Description: 1 online resource (310 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781622730537 (e-book)
Subject(s): Genre/Form: DDC classification:
  • 658.8 23
LOC classification:
  • HF5415.55 .L67 2014
Online resources:
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Includes bibliographical references and index.

Description based on online resource; title from PDF title page (ebrary, viewed January 9, 2017).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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