Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez.
Material type:
- text
- computer
- online resource
- 9781622730537 (e-book)
- 658.8 23
- HF5415.55 .L67 2014
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed January 9, 2017).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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