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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2004.Description: xiv, 345 p. : ill. ; 26 cmISBN: - 0761926682 (hardcover)
- 0761926690 (paperback)
- 658.8 MOO P03C
Contents:
Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.
Reviews from LibraryThing.com:
| Item type | Current library | Home library | Call number | Status | Date due |
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Books
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NIRDPR LIBRARY 4 Rack - A, Ground Floor | NIRDPR LIBRARY | 658.8 MOO P03C (Browse shelf(Opens below)) | Available |
Global consumers in a global village? -- Values and culture -- Convergence and divergence in consumer behavior -- The consumer : attributes -- Social processes -- Mental processes -- Consumer behavior domains -- Applications to global marketing and advertising.
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