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The idea of political marketing [electronic resource] / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor. by Series: Praeger series in political communication
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: Westport, Conn. : Praeger, 2002
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2.
The marketing power of emotion / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy. by
Material type: Text Text; Literary form: Not fiction
Publisher: New York, New York : Oxford University Press, 2003Copyright date: �2003
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