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Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Contributor(s): Material type: TextTextPublisher: Hoboken, New Jersey : Wiley, 2017Copyright date: �2017Description: 1 online resource (142 pages) : illustrations (some color)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781119341147 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing 4.0 : moving from traditional to digital.DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .K685 2017
Online resources:
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Includes index.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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