English in marketing [electronic resource] : international communication strategies in small and medium-sized enterprises / Sylva-Mich�ele Sternkopf.

By:

Sternkopf, Sylva-Mich�ele

Contributor(s):

ProQuest (Firm)

Material type: Text

TextLanguage: English, German Publication details: Berlin : Frank & Timme, 2005.Description: 379 p. : illSubject(s):

Genre/Form:

Electronic books.

LOC classification:

HF5415.123 .S74 2005

Online resources:

Click to View

Contents:

pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results.

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Includes bibliographical references.

pt. I. Discourse analysis of marketing communications -- pt. II. Semiotic and linguistic analysis of promotional literature -- pt. III. Merging results.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

In English with a contribution in German.

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