Customer fraud and business responses [electronic resource] : let the marketer beware / Kelly Tian and Bill Keep.
Material type:
- 658.4/73 21
- HF5429.27 .T53 2002
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Includes bibliographical references (p. [239]-248) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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