000 02288nam a2200409 a 4500
001 EBC3420675
003 MiAaPQ
006 m o d |
007 cr cn|||||||||
008 100730s2010 ctuad sb 001 0 eng d
010 _z 2010029162
020 _z9780300165876 (clothbound : alk. paper)
020 _z9780300166019 (e-book)
035 _a(MiAaPQ)EBC3420675
035 _a(Au-PeEL)EBL3420675
035 _a(CaPaEBR)ebr10461096
035 _a(CaONFJC)MIL305786
035 _a(OCoLC)923595897
040 _aMiAaPQ
_cMiAaPQ
_dMiAaPQ
050 4 _aHD69.S8
_bR646 2010
082 0 4 _a658.8/12
_222
100 1 _aRogers, David L.,
_d1970-
245 1 4 _aThe network is your customer
_h[electronic resource] :
_bfive strategies to thrive in a digital age /
_cDavid L. Rogers.
260 _aNew Haven :
_bYale University Press,
_c2010.
300 _axx, 312 p. :
_bill.
504 _aIncludes bibliographical references and index.
505 0 _aA new model for customers in the digital age -- The customer network revolution -- Network science and lessons for business -- Five strategies to thrive with customer networks -- Access : be faster, be easier, be everywhere, be always on -- Engage : become a source of valued content -- Customize : make your offering adaptable to your customers' needs -- Connect : become a part of your customers' conversations -- Collaborate : involve your customers at every stage of your enterprise -- Leadership and the customer network-focused organization -- Planning and executing a complete customer network strategy -- Creating the customer network-focused organization -- Self-assessment : how networked is your business? -- How to continue the conversation online -- Cases and examples by industry.
533 _aElectronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 0 _aBusiness networks.
650 0 _aSocial networks.
650 0 _aDigital media
_xSocial aspects.
650 0 _aDigital media
_xEconomic aspects.
650 0 _aStrategic planning.
655 4 _aElectronic books.
710 2 _aProQuest (Firm)
856 4 0 _uhttps://ebookcentral.proquest.com/lib/nird-ebooks/detail.action?docID=3420675
_zClick to View
999 _c40745
_d40745