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Enchantment : the art of changing hearts, minds, and actions / Guy Kawasaki.
Material type:
TextPublication details: New York : Portfolio/Penguin, 2011.Description: xxiii, 211 p. : ill. ; 22 cmISBN: - 9780241953648
- 301.158 KAW P11E
Contents:
Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion.
Reviews from LibraryThing.com:
| Item type | Current library | Home library | Call number | Status | Date due |
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Books
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NIRDPR LIBRARY 1st Rack- A, Ground Floor | NIRDPR LIBRARY | 301.158 KAW P11E (Browse shelf(Opens below)) | Available |
Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion.
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