The economics and financing of media companies
Picard, Robert G.
The economics and financing of media companies [electronic resource] / Robert G. Picard. - 2nd ed. - New York : Fordham University Press, 2011. - ix, 274 p. : ill.
Includes bibliographical references and index.
Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Mass media--Economic aspects.
Mass media--Finance.
Electronic books.
P96.E25 / P528 2011
338.4/730223
The economics and financing of media companies [electronic resource] / Robert G. Picard. - 2nd ed. - New York : Fordham University Press, 2011. - ix, 274 p. : ill.
Includes bibliographical references and index.
Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Mass media--Economic aspects.
Mass media--Finance.
Electronic books.
P96.E25 / P528 2011
338.4/730223