The economics and financing of media companies (Record no. 18855)

MARC details
000 -LEADER
fixed length control field 01932nam a2200373 a 4500
001 - CONTROL NUMBER
control field EBC3239581
003 - CONTROL NUMBER IDENTIFIER
control field MiAaPQ
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|||||||||
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100819s2011 nyua sb 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
Canceled/invalid LC control number 2010033993
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780823232567 (cloth : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Canceled/invalid ISBN 9780823232574 (pbk. : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (MiAaPQ)EBC3239581
035 ## - SYSTEM CONTROL NUMBER
System control number (Au-PeEL)EBL3239581
035 ## - SYSTEM CONTROL NUMBER
System control number (CaPaEBR)ebr10481012
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)742517413
040 ## - CATALOGING SOURCE
Original cataloging agency MiAaPQ
Transcribing agency MiAaPQ
Modifying agency MiAaPQ
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P96.E25
Item number P528 2011
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 338.4/730223
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Picard, Robert G.
245 14 - TITLE STATEMENT
Title The economics and financing of media companies
Medium [electronic resource] /
Statement of responsibility, etc. Robert G. Picard.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Fordham University Press,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 274 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
533 ## - REPRODUCTION NOTE
Type of reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Economic aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Finance.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element ProQuest (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://ebookcentral.proquest.com/lib/nird-ebooks/detail.action?docID=3239581">https://ebookcentral.proquest.com/lib/nird-ebooks/detail.action?docID=3239581</a>
Public note Click to View

No items available.

Installed and Supported by focuz infotech