Managing the president's message :
Kumar, Martha Joynt,
Managing the president's message : the White House communications operation / Martha Joynt Kumar. - 1 online resource (380 pages) : illustrations
Includes bibliographical references and index.
Creating an effective communications operation -- The communications operation of President Bill Clinton -- The communications operations of President George W. Bush -- White House communications advisers -- The press secretary to the President -- The gaggle and the daily briefing -- Presidential press conferences -- Managing the message.
9780801899522 (e-book)
Government and the press--United States.
Press and politics--United States.
Presidents--Press coverage--United States.
Communication--Political aspects--United States.
Electronic books.
PN4738 / .K86 2007
352.3/840973
Managing the president's message : the White House communications operation / Martha Joynt Kumar. - 1 online resource (380 pages) : illustrations
Includes bibliographical references and index.
Creating an effective communications operation -- The communications operation of President Bill Clinton -- The communications operations of President George W. Bush -- White House communications advisers -- The press secretary to the President -- The gaggle and the daily briefing -- Presidential press conferences -- Managing the message.
9780801899522 (e-book)
Government and the press--United States.
Press and politics--United States.
Presidents--Press coverage--United States.
Communication--Political aspects--United States.
Electronic books.
PN4738 / .K86 2007
352.3/840973