Managing the president's message : the White House communications operation / Martha Joynt Kumar.
Material type:
- text
- computer
- online resource
- 9780801899522 (e-book)
- 352.3/840973 22
- PN4738 .K86 2007
Includes bibliographical references and index.
Creating an effective communications operation -- The communications operation of President Bill Clinton -- The communications operations of President George W. Bush -- White House communications advisers -- The press secretary to the President -- The gaggle and the daily briefing -- Presidential press conferences -- Managing the message.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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