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Managing the president's message : the White House communications operation / Martha Joynt Kumar.

By: Material type: TextTextPublisher: Baltimore : Johns Hopkins University Press, 2007Description: 1 online resource (380 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780801899522 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Managing the president's message : the White House communications operation.DDC classification:
  • 352.3/840973 22
LOC classification:
  • PN4738 .K86 2007
Online resources:
Contents:
Creating an effective communications operation -- The communications operation of President Bill Clinton -- The communications operations of President George W. Bush -- White House communications advisers -- The press secretary to the President -- The gaggle and the daily briefing -- Presidential press conferences -- Managing the message.
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Includes bibliographical references and index.

Creating an effective communications operation -- The communications operation of President Bill Clinton -- The communications operations of President George W. Bush -- White House communications advisers -- The press secretary to the President -- The gaggle and the daily briefing -- Presidential press conferences -- Managing the message.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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