Inside Coca-Cola :
Isdell, Edward Neville,
Inside Coca-Cola : a CEO's life story of building the world's most popular brand / Neville Isdell, with David Beasley. - 1st ed. - New York : St. Martin's Press, 2011. - xiv, 254 p., [8] p. of plates : ill. ; 22 cm.
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
9780312617950 (hardcover : alk. paper) 031261795X (hardcover : alk. paper) 9781250004987 (pbk. : alk. paper) 1250004985 (pbk. : alk. paper)
Chief executive officers--Biography.
Soft drink industry.
338.7 / ISD P11I
Inside Coca-Cola : a CEO's life story of building the world's most popular brand / Neville Isdell, with David Beasley. - 1st ed. - New York : St. Martin's Press, 2011. - xiv, 254 p., [8] p. of plates : ill. ; 22 cm.
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
9780312617950 (hardcover : alk. paper) 031261795X (hardcover : alk. paper) 9781250004987 (pbk. : alk. paper) 1250004985 (pbk. : alk. paper)
Chief executive officers--Biography.
Soft drink industry.
338.7 / ISD P11I