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Inside Coca-Cola : a CEO's life story of building the world's most popular brand / Neville Isdell, with David Beasley.

By: Contributor(s): Material type: TextTextPublication details: New York : St. Martin's Press, 2011.Edition: 1st edDescription: xiv, 254 p., [8] p. of plates : ill. ; 22 cmISBN:
  • 9780312617950 (hardcover : alk. paper)
  • 031261795X (hardcover : alk. paper)
  • 9781250004987 (pbk. : alk. paper)
  • 1250004985 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 338.7 ISD P11I
Contents:
From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Books Books NIRDPR LIBRARY 2 Rack - B, Ground Floor NIRDPR LIBRARY 338.7 ISD P11I (Browse shelf(Opens below)) Available 107940

From Ulster to Africa -- In Johannesburg: my global career is launched -- Conquering Pepsi in the Philippines -- Stagnation in West Germany -- The Wall falls -- Going back to India -- At the helm of Coca-Cola -- Connected capitalism.

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