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Marketing of high-technology products and innovations / Jakki Mohr.
Material type:
TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2001.Description: xvii, 414 p. : ill. ; 25 cmISBN: - 0130136069
- 658.8 MOH P01M
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| Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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NIRDPR LIBRARY 4 Rack - A, Ground Floor | NIRDPR LIBRARY | 658.8 MOH P01M (Browse shelf(Opens below)) | Available | 91979 |
Browsing NIRDPR LIBRARY shelves, Shelving location: 4 Rack - A, Ground Floor Close shelf browser (Hides shelf browser)
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| 658.8 LEE P11S Social marketing : | 658.8 MCK P12S Social marketing to protect the environment : | 658.8 MEH P08E Event management / | 658.8 MOH P01M Marketing of high-technology products and innovations / | 658.8 MOO P03C Consumer behavior and culture : | 658.8 PON P12M Marketing : | 658.8 RAJ P00M Marketing management : |
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