Rural marketing : challenges and opportunities / Dinesh Kumar, Formerly Associate Professor, Birla Institute of Management Technology (BIMTECH), Greater Noida, Punam Gupta, Associate Professor, Dev Samaj College for Women, Chandigarh.
Material type:
TextPublication details: New Delhi : Sage, 2017.Description: xxxiii, 494 pagesISBN: - 9789386062765 (print : alk. paper)
- 338.14 KUM P17R
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NIRDPR LIBRARY 2 Rack - B, Ground Floor | NIRDPR LIBRARY | 338.14 KUM P17R (Browse shelf(Opens below)) | Available | 115121 |
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| 338.14 JAI P11N New trends in rural marketing | 338.14 JHA P09R Rural marketing : | 338.14 KAU P07G Global climate change and agriculture production/ | 338.14 KUM P17R Rural marketing : challenges and opportunities / | 338.14 LAK P05M Markets and agricultural development: | 338.14 MAN P14A Agro processing and value addition for entrepreneurship development / | 338.14 MAN P14A Agro processing and value addition for entrepreneurship development / |
Includes index.
Preface -- Acknowledgements -- About the authors -- The rural market -- Introduction to rural marketing -- The rural market -- The rural consumer -- Strategies for rural marketing -- Rural marketing strategy -- Marketing approach and rural research -- Distribution channels for rural areas -- Pricing and marketing communication in rural markets -- Marketing for rural areas -- Agribusiness -- Marketing of agricultural produce -- ICT in rural marketing -- Management of sales force in rural marketing -- Future of rural marketing -- Index.
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