Into the red : the birth of the credit card market in postcommunist Russia / Alya Guseva.

Includes bibliographical references (pages 179-193 ) and index.

The architecture of credit card markets -- Market building in the transitional context -- Setting the stage : consumer credit and banking before and during the transition -- Inner circles : card issuing at the dawn of the market -- The stick but no carrot : disseminating cards through employers -- The carrot, at last : will consumer lending lead the way for Russia's credit card market? -- The missing piece of the puzzle : the struggle to institutionalize interbank information sharing and create credit bureaus -- Russian credit card market through the lens of continuity and change.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.