Literary advertising and the shaping of British romanticism [electronic resource] / Nicholas Mason.
Material type:
TextPublication details: Baltimore : Johns Hopkins University Press, 2013.Description: viii, 202 p. : illSubject(s): - Literature publishing -- Great Britain -- History -- 18th century
- Literature publishing -- Great Britain -- History -- 19th century
- Authors and publishers -- Great Britain -- History -- 18th century
- Authors and publishers -- Great Britain -- History -- 19th century
- Advertising -- Great Britain -- History -- 18th century
- Advertising -- Great Britain -- History -- 19th century
- Romanticism -- Great Britain
- 070.50941090/033 23
- Z326 .M37 2013
Includes bibliographical references and index.
Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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